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Dear Sir or Madam,
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Urban Hall 3 The GDS world of street and urbanwear –
extensive ranges with a clear structure GDS presents street and urbanwear in all of its variety in Hall 3. The labels in the urban authentic area are authentic, cultic and in part tradition-rich. Among these are Art, Bufflox, Ca’Shott Copenhagen, Converse, Cubanas, Dr. Martens, El Naturalista, Feud London, Fly London Footwear, Iron Fist, J Shoes, Pepe Jeans Footwear, Replay, Tiggers, Wrangler and Zoo Shoe Concept, to name but a few.
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Reebok – at GDS for the first time
On-the-go fitness studio
Sports shoe specialist Reebok has set itself the goal of becoming the market leader in fitness and of reintroducing fun to fitness studios. One key concept of this strategy is the revolutionary Toning technology, which is also employed in the popular Reebok EasyTone shoes: air pads below the insole produce a slight imbalance with every step the wearer takes.
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design attack Rumble in the Jungle
Under the heading Rumble in the Jungle the 13th edition of the design attack Area in Hall 3 will create a hot setting. The cosmos of the 100 design newcomers in specialist fashion and shoe retail has long become a fixture at the fair – innovation being a given here – for Spring/Summer 2011 and moda-pronta.
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Cubanas Revolucionar la vida - Revolutionise Life
The spirit of Cuba, with its joyous fiestas and easygoing way of life, provides the inspiration for the young Portuguese women's shoe label, Cubanas. Here an urban, fun-loving, young and contemporary look is celebrated under the fashion motto "Cubanas Revolucionar La Vida" (Cubanas Revolutionises Life).
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Iron Fist Rebellious Mixture
“Buy it if you like it” is the slogan of the Iron Fist website. The creative minds behind the fashion and footwear label from San Diego don’t give a damn about conventions; their fashion is by no means meant to be understood, worn or – let alone – loved by everyone and it definitely does not slot into any fashion genre. This design is honest, impulsive and raw, pledges allegiance to “dirty tattoo-inspired street art and obnoxious colour mixes” – and in fact the elaborate artwork comes care of real underground and street artists.
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Silver Label Trendy Bags with Social Value Added
The Danish accessory firm Silver Label from Copenhagen forms part of the importer DK Intertrade ApS and runs its business with a particularly pronounced social and ecological approach. The label was launched by Jeanette Ellebo, the firm’s Head of Design & Trend. She seeks new accessories throughout the world that set trends and can also be worn with a clear conscience. Direct cooperation with producers ensures that working conditions conform to international standards and that the wages paid are fair. For the environment’s sake recycled materials are frequently used in production.
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J Shoes Dressed-Down Elegance
The British label J Shoes produces high-quality shoes for women and men, and stands for a combination of an artisan-nostalgic workshop appeal with modern styling and plenty of wearing comfort. Dishevelled elegance plays the leading fashion role in Spring/Summer 2011.
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Foxtrot Kick-off in Europe
Foxtrot makes shoes for modern women with an urban lifestyle. The label comes from Singapore and is among the newcomers on the European market. The company comes well prepared for its international entry: the lasts originate from Europe, finest leathers, fabrics and accessories are imported from all over the world and then made into largely hand-crafted styles finished with loving attention to detail at the company’ s own local production site.
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Legal disclaimer
Messe Düsseldorf GmbH
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